Unlike other domains profiled here, Midnight Poutine is not someone’s personal blog, but rather, a blog collective owned by an entrepreneur named Tim Shore. The writers get some of the revenue paid by advertisers.
Tim Shore also owns blogTO which serves Toronto, and Beyond Robson in Vancouver – all under the holding Freshdaily.ca, which as of Feb 28th 2009 is still under construction. But Tim and Fresh Daily are not the subject of this profile – this post is all about Midnight Poutine, because it’s such an absolute gem. The picture below is very indicative of the type of citizen journalism that doesn’t wait for snow removal or police barricadfes to come down before finding and reporting the truth from a Montreal pedestrian’s perspective.
What is Poutine?
Poutine is a dish consisting of French fries topped with fresh cheese curds, covered with brown gravy. It’s comfort food, especially in Quebec and it’s a signature dish in many Montreal eateries.
What’s in Midnight Poutine?
Midnight Poutine.ca is a perfect blog name. It correctly suggests unique content about Montreal night life, arts and culture. Readers who spot the domain name in a blog roll are instantly motivated to investigate, just to see if the destination lives up to what they imagine it should be, and it does.
About Midnight Poutine
Montrealers need Midnight Poutine. It’s a personal ongoing account of the city’s happenings. It’s a delicious high-fat source of rants, raves and musings. It provides the insight you never find in newspapers and the details and tangents that would never fit in a weekly. It possesses cheese-like flexibility. It’s sometimes snarky, often unusual and always informative. Your order has arrived. Dig in.
A blog with seven authors
There are at least seven contributors in the About Us index. Some write more than others, but each maintains a presence in their genre to offer readers a smattering of local content that cannot be found in newspapers or anywhere else online. My favourite author is Jeff daSilva, I like his style the best and identify most with his local news subject matter.
Jeff is a fashion working rock/skate type guy who loves dodgy bars, pubs, and all sorts of music. A terrific example of Jeff’s work is something he wrote after visiting a liquor store, in the province of Quebec where he postulates that BYOB will soon have a new meaning – bring your own bag. Liqour laws are different all over Canada.
The portal is popular and will, in the future, help Montreal become a better city – some of their link bait content includes a rant post about the bus fares and cost of public transit . This post is one of their most popular, even though it’s entirely in French!
Midnight Poutine has a very popular Flickr photo group, with thousands of images, and has just emerged on Twitter where they have 13 followers – these are early days.