KD Faustino is a fashion blogger and ‘style diarist’ based in Calgary, Alberta, who describes herself as ‘a 20-something fashion buyer and social media extraordinaire who left her sunny tropical islander life in the Philippines to live in freezing cold Canada.’ She has a lot of energy and is a prolific blogger; only four months after her arrival her blog was named one of the top fifteen Canadian fashion blogs of 2010*. Her effortless style and discerning eye for fashion, made her blog an instant hit.
The girl with the messy hair is a style diary that KD (Kristine Diane) Faustino started in April 2009, while still living in Manila, to chronicle her daily outfits.
“I blog today simply because it makes me happy,” she says. “As narcissistic as it may sound, I blog for myself. It might seem shallow, but there’s really no hidden agenda behind my blogging, just that dressing up and fashion makes me happy. The compliments/recognition I get, inspiring other people with finding their style and the perks from brands/designers are just a plus for me.”
Faustino is a social media professional, and works as Social Media Head for Fashion Night Out Canada, Fabricated, and a fashion buyer for Citizen’s Planet. Her expertise in social media is apparent throughout her blog, and she’s a PR natural: “I think what makes my blog (or any blog for that matter) unique is the individual behind the blog itself,” she says. “If you stay true to yourself, your style, why you are blogging, your overall brand–it will show. You have to come to terms with the fact that blogging can be a serious business but at the same time, still having fun while doing it!”
Hailing from the tropical Philippines, KD’s had to adjust her style (not just fashion-wise but lifestyle as well) to Canada’s often frigid temperatures. Her islander spirit has brought a fresh new style to Calgary’s fashion scene and she’s embraced the challenges along the way–and posed for many a picture featuring piles of snow in the background instead of a beach. “I live in Calgary and the biggest [influence] it has on my blog is the weather!” she says. “As silly as it may sound, that’s the challenge of dressing in a bipolar city (in terms of weather) like Calgary.
“I think the best thing that ever happened to me due to blogging was being recognized for something that wasn’t meant to be recognized at all,” says KD. “When I started blogging I was just doing my own thing but then I started getting recognized and awarded [Top 15 Canadian Fashion Blogs*, Honorary Blogger of the Year in the 2011 Calgary Fashion Honorary Awards, Top 5 Best Overall Blog & Top 4 Best Personal Blog at the Canadian Blog Awards 2011, 1st Place Holts Muse by Holt Renfrew, MTV Blogger Looks we Love, etc.] by the industry and being on the same lists as the people I look up to, or just by random people in random places (which is more flattering, to say the least). What makes it special is the fact that I started this blog all by myself without the help of anyone–it is certainly my baby, something that I am proud of.” See two of KD’s personal favourite posts: http://www.thegirlwiththemessyhair.com/2011/06/crochet.html, and http://www.thegirlwiththemessyhair.com/2012/01/brown-hues.html. The worst part? “Definitely the haters,” she says. “But you know what they say, you know you’ve made it when you’ve got them.”
KD isn’t certain whether or not she’ll keep the blog going after her thirtieth birthday in two years. “The good thing about my blog is that I don’t feel pressured,” she says. “I am at this point in my blogging career where I feel like I’m not anxious to get anywhere. I can choose which events I want to go to or not, what brands I want to work with–I don’t need to be everywhere, unlike when I was starting. I must say, it’s a good place to be at. And who knows, maybe after 30 I’ll turn my blog around to a travel blog or something like that!”
In the meantime, however, KD will be focusing on maintaining the high quality of her blog. “The ideal blog for me starts with decent hi-resolution photos,” she reveals. “People tend to look at photos first and then they start to read if your photos are interesting enough. A short, constructive write-up with readable font is a must for me, too. Above all, [the ideal blog is about] keeping your stuff interesting and making people come back for more.”