Carolyn Wilman is the Contest Queen, a successful professional contest consultant with over twenty years experience participating in, and promoting Canadian contests. She’s probably the most web savvy mom you’ll ever meet. Back in 2004 she became a full time stay-at-home ebusiness entrepreneur and was soon recognized at the forefront of the coupon & contest website niche. She’s now perhaps the most findable contest guru in Canada.
Carolyn writes From the Contest Queen You Can’t Win If You Don’t Enter – all things sweepstaking, contesting, lucky and fun which is pastiche of tips and tactics, news and events reporting, reviews and recommendations. This summer (09) Contest Queen wrote about Capital C web challenges, local festivals, online events and promotions. She writes about really interesting things like how to use Twitter to help win contests, and why Canadian companies host contests? and she gives hard-to-find statistics and links to other experts. Carolyn even attempts very subjective topics like how to attract good luck.
This woman is really likeable, and unusually knowledgable about many different things. She once told me to watch the movie The Prize Winner of Defiance Ohio so that I would better understand ‘contesters’ and what that term used to mean in the Golden Age of contests (when skill was required in every entry) in North America.
Forget the nostalgia, the Contest Queen is quick to talk to anyone about internet marketing. When I called her on the telephone using the phone number on her website, she answered in person. And when we first talked she cried out with positive cheer, and told me that she has been putting out positive messages into the ethersphere, which includes the blogosphere and that I was destined to call, or at least email, to help her achieve her quest. So all this is predestined.
Winning contests changes people
Carolyn Wilman has been both a contest producer and participant, many times. So she knows the rules inside and out and can help her clients visualize their creative promotions from their customer’s perspective. She can answer the tough questions like, ‘Do these rules make sense? What pitfalls are we missing? What’s our exposure to liability?’ and of course the simple questions too like ‘Why not Quebec?’ and ‘What happens if someone under age 13 wins the prize?’, and ‘Do we really need a skill testing question?’ Wilman’s sage advice helps corporations avoid the types of mistakes that currently plague contests in Canada. Her website contains links to Contest Auditing, Contest Pre-testing and Contest Education and Strategies services allowing companies to ensure a contest is designed to meet their objectives, and the promotion is operating properly, within government regulations, before public release.
In addition to her consulting skills, I must add the Contest Queen is also a gifted marketer. She has developed some powerful social media portals and can now spread messages to thousands of other potential contestants each week via her Contest Queen Blog, and also @ContestQueen on Twitter, her Facebook group and on her bi-monthly newsletter, The Winning EDGE. Indeed her compelling stories had me clicking her links. Great opening hooks like “Would you like a pocket full of mad money? Would you like to cruise around town in a brand new set of wheels? Would you like to bask in the tropical sun?” make me eager to know more of her wisdom. Because of this blogger we all have more insight into the business landscape of Canadian contests and sweepstakes.