Nora Camps is a graphic designer, web marketing strategist and fine arts painter living and working in Toronto, Ontario. She is one of the two principals of Duo Strategy and Design, a cost effective business storytelling company with a green mandate; they’re bent on changing the world one project at a time. Nora’s blog is filled with insights into the business of being an artist and her struggle to make change and remedy societal malaise through art and interaction.
Duo Strategy and Design Blog is chock full of rare and precious wisdom from a professional artist that runs a marketing company for A list clients. She helps the greenest institutions in Canada demonstrate their innovations and environmentalism with amazing print publications and high concept websites. Her portfolio of business stories inspires other artists and imbues her own blog with status and authority.
Her diction and prose are easy to read, and her text is emotionfull; each blog post is a story. In just about every dispatch the reader can glimpse Nora’s humanity, especially when she writes about life in Toronto, or her escapes to the country. She writes, I love Toronto, grit and all. When I’m not in the city I can be found in the country and sometimes join Terry, in his Skybolt, to fly over the countryside.
Imagineering is a word created by Disney, but co-opted by Nora Camps. Her vision embraces any use of imaginative narrative to realize, create, or catalyze in real life the potentials we are imagining. It often involves complete stories, in any form. But it can also involve one or more story elements — metaphors, images, themes, perspectives, conflicts, problems, questions, goals, knowledge, possibilities, and imagined characters, situations, plots, events, resolutions, dialogue, etc.
Imagineers use these story elements consciously to inspire and guide people to reshape their consciousness, their lives, and their social and physical circumstances.
Nora has a unique storytelling process that she executes for corporations which I want to share here,
Step 1 – Buy-in, decide who will sit at the table. Listen and learn stories.
Step 2 – Draft the story
Step 3 – Diction – refine the language, syntax, tone and perspective.
Step 4 – Test the story tell the story, develop launch plan, creative brief, speaking notes, and syntax.
Step 5 – Map the story, grow the story, share the Final Brand Story as many ways as possible
On being a blogger, Nora writes, I have discovered that in order to move forward through life, as opposed to simply standing still, I must live consciously. Writing about my adventures of thought and deed seem to propel me forward and the connections have produced very cool new products, client projects and paintings.
Nora tells me that she gets a lot of feedback on her blog posts. People email her and ask questions because they are looking for experts on some subject. Some folks respond to blog posts in comments to say that her thoughts have helped them or encouraged them to write more, to blog, to journal, or to question something.Nora writes, To me, questioning why something is happening is important to growth. For business, zeroing in on their biggest obstacles produces the fastest wins – that is asking: This is our biggest problem – why is it happening? All my stories transcend life, business, and art.
Nora doesn’t get involved in online debates, or flame wars. She doesn’t even respond to comments that are filled with obvious negativity. She will publish all comments however, unless they are profane or spam, but she won’t get into bickering matches with her readers, She writes, Blogging must never be bashing. Sometimes a comment about local politics takes on a life of it’s own. Time is short. I do not wish to waste my time ruminating on the minutia. Online is not the place for a debate. A conversation is always better.
Probably the best thing that Nora ever did for society with her blog was Mugs With Frames – Portrait of a City. The project was done to demonstrate that the people of Toronto are friendly. She blogged about this ambitions first and asked for stories. “Thank you to everyone who shares their opinion with me.” Nora writes, “I treasure your opinions”.
Here is a brief look at Nora’s work as a fine arts painter,
SARAYU is the name of a river in India. It is the name of a spirit, and sometimes it’s the name for wind that catches you by surprise. Women are comfort givers, they are life and energy givers and in their actions they channel the spirit of the creator. They are representative of the holy spirit, though not necessarily as chronicled in the scriptures, but more specifically they are all that is warm, loving, gentle, kind and refreshing – SARAYU is every woman in every circumstance all over the world
With an eye on the future, Nora hopes to make her blog more perfect by making it a little less cerebral, and even easier to read and digest. She takes a camera with her everywhere now, to best capture one-of-kind original pictures that are life’s fleeting moments. Nora wants her blog to be the entry point for people learning about her web storytelling company. In her words, “DUO does really cool projects – because of who we are and how we learn and live and synthesize. It’s a continuous circle. The blog is an important and obvious contributor to the process.”