Will Lewis is a loud voice, west of the Canadian Rocky Mountains. He’s an alternative media print publisher in Prince George, British Columbia, with a well trafficked website and blog. Because storytelling runs in his blood, he writes news, comedy and political satire. His mother was one of the first aboriginal women in all of North America to get a university degree, and he has the same pioneering spirit.
The Northern Star is best categorized as ‘alternative media’, and has one goal – to entertain its readers. Every edition is filled with news stories, folk tales and funny observations. Will, and his wife Cathie, believe their job is to make readers think, smile and feel better about themselves. The Northern Star blog is an effective content repository, where they showcase the best articles and jokes from their weekly publication. Anyone is welcome to respond with their comments. Will says, “We actually began blogging as an afterthought. We first created a printed magazine, developed a readership, and then created the blog to build upon that audience.”
Will and Cathie produce The Northern Star in Prince George, British Columbia, but it’s enjoyed around the world. Even the local political articles, especially Will’s Thoughts, wherein he gets very opinionated about actions and decisions of politicians and government, is enjoyed world wide. Beyond that, there’s plenty of human interest pieces, like the story on Purina’s new TV commercials for dogs, and how Knokkers is played in Missouri. They profiled Leonard George Casley, the independent micro nation known as the Hutt River Principality in Australia, and closer to their home is a fascinating overview of Spotted Lake, a volcanic water body in southern BC, that weeps mineral rich mud in an unusual spotted pattern. Will follows his own passion, and publishes things that makes one think – he shares a growing conviction that ‘We Are E.T.’ (Extraterrestrials) with his readers, in pieces relating facts that challenge the standard belief system regarding the origin of mankind. But don’t misunderstand, The Northern Star is a family friendly publication, that fundamentally respects the diversity of our multicultural world.
The Northern Star is an Aboriginal Owned and Operated Print and Online Publication
Because The Northern Star is physically circulated in print, available online, and directly mailed to thousands of email addresses, Will and Cathie can offer advertisers a variety of different options, different platforms and delivery perspectives. They have more than a dozen long term advertisers, and get good return from their ad network, which speaks volumes about their business acumen. According to Lewis, however, …the biggest obstacle we run into is that many businesses are reluctant to do business with an aboriginally owned and operated company. That’s a fascinating statement, because it makes his own writer’s quest for racial and religious tolerance even more profound.
Unfortunately, Will can’t publish all of his opinionated beliefs, because Cathie is the final filter who won’t allow some of it. When we asked him the worst thing that’s ever happened to him since publishing, he alluded to creative differences with Cathie.
One of the best things to come from the rise of The Northern Star, is the discovery and promotion of Mel McConaghy, an original voice found in a retired truck driver, who started life as a dyslexic eighth grade dropout, and is now an internationally acclaimed writer. This long journey occurred in part, because of the exposure he receives from his own website, My Life Through A Broken Windshield, Trucker’s Tales From The Road Of Life, which is truncated and published as a weekly column in The Northern Star.
Some terrific examples of Will’s writing occur in Will’s Thoughts, like this favourite, wherein Will confesses to being a belief-o-holic. He writes,
Hi, my name is Will and I am a Belief-o-holic. Beliefs have always been my best friends. I used beliefs to feel better, to ease my pain, and to end my loneliness. Sometimes I believed in public, but most often, I believed alone. I’ve suffered horribly, and caused others to suffer, because of my addiction to beliefs. I put beliefs ahead of my family, friends and community. Beliefs made me do things that I am ashamed of, and almost destroyed my life.
More wisdom in Will’s Thoughts when he writes about the moral ambiguity of the word ‘okay’; he says, …any time that you hear someone say ‘that’s okay’, pay real close attention to how it’s being used.
And this little gem, ‘The Problem With Education’, is a delightful look at a dinner party, where the truth about teachers is revealed to a money grubbing career driven corporate CEO. It’s immensely enjoyable, and like the rest of The Northern Star, it shares a simple mandate to make people smile and give them hope.