Zucket in Toronto

Sass Zucket is a twenty three year old Asian girl from Hong Kong who grew up in Vancouver before coming east to go to school. She’s smart. The girl was enrolled in the University of Toronto at age 16 and graduated at 21 with a degree in human biology and genetics. So what’s she doing now? She’s a party girl, and a world famous blogger.

Zucket is a sneak peek inside Toronto’s hottest parties from a slightly jaded female perspective. The blog is fun to read like e-talk is fun to watch, but it’s meaner and grungier than anything on television, and kind of dirty. Each post images some form of consumption and chronicles rock stars, fashion models, booze, bands and bar fights.

Zucket is a great blog because of the author’s narrative insights into these candid photos. Her readers Laugh Out Loud in comments when she reminds them that a certain friend wore the same shirt two Saturdays in a row (with photo links to prove it) or who paid for who’s drinks all night. She has meaningful conversations with celebrities, and only very occasionally writes about shopping, clothes and cosmetics and Toronto party rentals no you’re more likely to find posts detailing the nutritional value of her favourite Chinese foods.

Sass fraternizes with professional photographers, including Kavin from Shark vs Bear, and Pete Nema, Dana Richardson, Raymi’s boyfriend Phil, and Carl W. Heindl of eroder.com . When these talented artists snap shots of Sass enjoying Toronto, she hunts them down and copies them from their Flickr pages, and Facebook galleries to repost on her own blog. That way her readers can enjoy seeing her mocking boys upstairs at the Drake Hotel, or rocking out on dance floor of the Wrong Bar, or even recovering in the sunlight of a Sunday at the Lakeview Lunch.

She’s part of a community. Momentary glimpses inside Toronto’s west end nightclubs is just one of the things that makes Zucket such a premier online attraction. LG Fashion Week Finale Party: Atop the Top of the Burroughes hooked this subscriber. That post is an exciting behind-the-scenes look at a fashion party meltdown. Zucket’s descriptions are brief and leave me hungry for more details, and her friends are beautiful and candid. Readers can’t find this stuff anywhere else, except perhaps on other blogs… like Raymi The Minx ?

Zucket spawned from Raymi; she’s a spin-off. When I asked Sass about the similarities she replied: Yes, I know Raymi, she is one of my closest friends. I started reading her blog and then figured out that she lived within a 2 block radius from me. Stalked her and the rest is history. Today the keyword Raymi the Minx is the fifth largest tag in Zucket’s sidebar; the first four being Alcohol, Party, Toronto, and Babes. It’s not hard to see why this blog is so popular.

Near the beginning of Sass Zucket’s weblog, I came across something very personal, a key to understanding the origins of her blog. And when I asked Sass why she started blogging she replied, …I started blogging because I hated my ex-boyfriend and his new girlfriend with a raging passion. I had so many mean, awful things to say about them that I also thought were really funny. My friends were tired of hearing me whine but I wasn’t tired of whining and needed a venue to vent. I’m also kind of a megalomaniac so I decided a blog was a good way to delude myself into a sense of celebrity. My attention seeking tendencies haven’t changed, so I’m still blogging. It has become such a large part of my lifestyle and routine, that I’d rather blog before bed than wash the make-up off of my face.

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  1. sass on April 2, 2009 at 11:06 pm

    Thanks Rob! Haven’t had someone actually write about my blog before. Awesome!

    Zach from TakeMorePhotos.com is probably my favourite besides Kavin. Just wanted to put a little love out there for that guy.

    And I’ve only ever been to Lakeview Lunch a handful of times in my life it’s AUNTIES AND UNCLES that I go to every weekend (where coincidentally, Zach works)!

  2. Phronk on April 14, 2009 at 2:11 am

    Sass rules, and it’s great to see her featured on Canada Blog Friends. The story of why she started blogging is hilarious, and that’s the kinda thing you wanna see with a blog; that it was created out of passion.

  3. Rob on April 14, 2009 at 12:55 pm

    thanks phronk

  4. Toronto Top 12 Bloggers | zucket on May 15, 2009 at 3:02 pm

    […] and I are assembling a Toronto Top 12 and with the help from Rob Campbell of Canada Blog friends, we can position ourselves as a package to advertisers and sponsors. Why not do what you do best […]

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