Lincoln McCardle is a married father-of-two (awesome boys) who spends his days working full-time maintaining the VoIP network for one of Canada’s largest telecommunications providers, but who finds time to attend the University of Western Ontario in the evenings to complete his BA in English. On weekends, and when everyone else is asleep, Lincoln putters away as a humourist on a very unique web portal. There are two types of people out there, those who love Canucklehead straight away, and those who take a while.
Canucklehead is the blog most central to the life of Lincoln McCardle, a working class guy who addresses all Canadians from the living room computer in his London Ontario home. The humour filled portal has a navigation bar that’s divided into seven categories, and all with names that begin with the letter ‘L”. They are Look, Laugh, Life, Love, Lists, Listen, and Luck and this of course is every Librarian’s nightmare, because it is quite impossible for readers to know what’s stored where, and so they have to explore the site and have the Canucklehead experience for themselves.
The first stop is Look, which indexes Lincoln’s favourite web photos of course, and Laugh is his collection of jokes and funny stories. Life is where he keeps his blog – this is the section most frequently updated. Love is a storehouse of assorted family memories. Lists is where you read about a hierarchy of Top Canadians, and Lincoln’s favourite Canadian city names. Listen is where you will find audio and even video clips, including Lincoln’s Torch Run Dec 22 2009 through Paris Ontario. And Luck is a long list of local contests and charity raffles and things involving an element of chance. So it all makes perfect sense in a knucklehead kind of way.
Lincoln was born and raised in London Ontario, and has spent his entire life in that city, save six years in downtown Toronto. The megacity is an awesome place for a young couple to meet and fall in love, but Lincoln didn’t want to have a family or career there, and so after the birth of his first son, the family returned back to his hometown. Who are the people Lincoln loves most? After his family, he treasures Homer Simpson, Haruki Murakami & Conan O’Brien. Who does he hate? How about Glen Beck, Justin Bieber & the Montreal Canadiens.
Lincoln isn’t trying to get rich with his blog, but there are some text link ads to poker sites now, and some affiliate marketing in the sidebars.
McCardle is convinced he’ll never be truly wealthy, but he’s content that he ‘leads a comfortable life by most people’s definition of the word, although very little of that is due blogging‘. While excited about how popular his website has become, it will always just be just a favourite hobby, and not a vocation. For Lincoln, the blog is something to do while the rest of the house is sleeping. His web smorgasbord of assorted passions is created for people like him, and those who want to be more like him. He writes, …it covers its own expenses, with a little left over for beer, Lego and a growing collection of Apple iGadgets.
Lincoln McCardle believes that all Canadians should receive one case of beer without taxes at the Beer Store on the Friday immediately preceding long weekend holidays. He writes about the necessity of implementing a Canucklehead Case Day.
Lincoln admits he has led a charmed life – and he’s forever thankful to his family, friends and well-wishers who constantly provide support and encouragement.
There are also a lot of bloggers, too numerous to list, that Lincoln offers a heart-felt thanks for their advice and encouragement in those early years while he struggled away learning and blogging at the same time.
Because of his kids and his active disposition toward loving all people, Lincoln is an active community member, whether it’s being team captain for the Walk for Kids Help Phone, or as member of London’s local Movember committee @MovemberLondon. Lincoln has also recently decided to run for a position on CIRA’s Board of Directors; have a look at Lincoln’s nominee statement on the CIRA website. CIRA is the organization that governs .ca domain names, and Lincoln now runs a few .ca websites. He’d like to be part of the establishment. Another one of his projects is a site for merchandising text friendly gloves (the index fingers are somehow detachable to allow easier texting with mobile devices) called Twittens. Its a brilliant idea and we wish him luck. Above all else one thing is certain, Lincoln likes to keep busy!