Deborah Lewis runs an upscale event planning business in downtown Toronto. On average she designs, promotes and executes between thirty five and fifty of the city’s biggest and most memorable occasions each year, and she blogs about it and posts pictures on Twitter, Flickr and Facebook. Her blog gives readers the pertinent details and more – it shares a precious inside look at the makings of each happenstance.
DebLewis.ca is the home of an expert party planner and web savvy event promoter. This thirty something woman writes about parties, past present and future. The blog is rich with event summaries wherein she wraps up the best stories with photos and anecdotal accounts of Toronto roof food and music, and any outstanding memories. She writes about celebrity chefs and musicians, politicians, charities and of course the charismatic people that attend these events. She tweets her blog posts, and has an engaged Facebook following. Deb’s digital presence adds a lot of value to her events; the sponsors benefit from blog links, Facebook likes and social media ‘klout’.
As the founder and owner of Toronto City Events, Lewis shares her insights and her discoveries and successes using the web to promote events. When she speaks at gatherings, she can fill a room with people eager to hear her secrets.
Deborah started blogging four years ago because she was curious about this new trend and wanted a more candid less business vehicle to connect with people. She was enjoying reading other local blogs and felt it would be an interesting movement to experience writing her own. And of course she identified blogging as a key tool to complement her business communications.
What are the results? Deb relates that immediately after starting her blog she found she was hearing more feedback from participants about the events. People were leaving comments and coming to Facebook to tag themselves in pictures. She also heard more stories and more opinions about hers and other people’s events which helped her develop better programming, but also helped increase her web and online marketing skills as she learned to respond to these queries and quips and compliments.
Deb’s most read posts are the ones that are most informative. She wrote a piece about the bars that stay open till 4am during the Toronto Film Festival that was retweeted constantly in September by the Toronto Twitterati and became a big hit with thousands of readers during TIFF and after.
Another popular post is The Beer Boutique in Liberty Village and that’s partly because the headline is phrased to resemble the search term that everyone types into Google when seeking this elusive location . It was also well shared on Facebook and Twitter around that locality. Some posts in Deb’s blog are made of what she calls ‘cultivated content’ and by that she means that her interns write the pieces from scripts that she finds or creates. Deb writes ‘…some stories I write 100%, where others I provide the framework and have the final edits and touches.’ Managing creative interns is difficult and this sentence hints at her process.
What’s in the future? More blog content and the domain will be expanding to include more rich media, more videos and podcasts. And the blog will be getting a face lift in 2012. But more substantially Deb wants to streamline the style of the posts to include more event tips and resources for people who are attending, and more content will be made available for folks who are “…interested in my area of expertise, and ideas for planning and promoting events. We’ve become a resource for what events are happening in Toronto and provide people with insights into how these events are created.”